Chapter One — Introduction
Welcome
Primary Objectives
Secondary Objectives
Chapter Two — Making the Transition to College
What is a Transition?
Increased Responsibility
Accepting Accountability and Degree
Completion
Possible Threats and Opportunities Resulting
from Your Transition to College
Leverage Your Past to Optimize Your Future
The Road Not Taken
Tools for Success
Why Students Go to College
Discussion Questions
Chapter Three — College and Higher Education
Higher Education – A New Environment
College Catalog
Student Handbook
Components of a College
General Overview of the Components of a
College
Support Systems and Services
Campus Resources
The Campus Library
Computer Centers
Higher Education Degrees
Faculty Responsibilities
Faculty Rankings
Ways of Being for Different Disciplines
Classroom Learning Environments
Web Resources
Chapter Four — The Role of a College Student
Preparing for a Career
Getting an Education
Your Role as a Student
Profile of a Quality Student
What Employers Look for When Hiring
Academic Honesty
Academic Advising
Faculty Office Hours
Calculating a Grade Point Average
Financing a College Education
Information about Financial Aid on the Web
Chapter Five — Improving Your Learning Skills
Learning and Learning How to Learn
Profile of a Quality Learner
Levels of Learner Performance
Improving Your Learning Skills
Methodologies – Tools to Help You Get Better
at a Process
The Most Efficient Way to Learn a New Process
The Learning Process Methodology (LPM)
Overview of the Learning Process Methodology
Discussion of the Steps in the Learning
Process Methodology
Beyond Knowledge to Skills
Classification of Learning Skills
Learning Styles
Information about Learning Styles on the Web
Bloom’s Taxonomy
Gardner’s Theory of Multiple Intelligences
What Does This Mean for You?
Chapter Six — Information Literacy and Study
Skills
Living in the Information Age
Information Literacy
Information and Knowledge
Profile of an Information Literate Person
Skills Associated with Information Processing
Highlighted Information Processing Skills
Listening
Brainstorming
Memorizing
Information about Memory and Mnemonics on the
Web
Skimming
Information Processing Methodology
Discussion of the Information Processing
Methodology
Research Tips
Study Skills
Note-taking
Preparing for Tests and Exams
Test Taking Strategies
Performance Levels for Listening
Discussion Questions
Chapter Seven — Reading Skills
Connection between Reading and Writing
Processes
Improving Your Reading Skills
Reading Methodology
Discussion of the Steps in the Reading
Methodology
Example of the Reading Process
Textual Analysis – Applying the Reading
Process in the Humanities
Defining Terms
Applying Textual Analysis
Example of Textual Analysis
SQ3R Reading Method
Activity 7.1—Using a Textbook Effectively
Chapter Eight — Writing Skills
Thoughts about Writing
Formal and Informal Writing
The Writing Process
Writing Methodology
Discussion of the Writing Methodology
Using the Writing Methodology
Writing Resource on the Web
Example – Writing an Argumentative Essay
Writing College Papers
Tips for Writing a Quality Paper
Quoting and Citing Other People’s Work
The Impact of E-mail on Writing and Thinking
Chapter Nine — Utilizing Tools and Technology
The Impact of Computer Technology
Computers as Tools
The Internet
The World Wide Web
Finding Your Way around the WWW
Search Engines
Keyword Searching
Category or Subject Searching
E-mail
E-mail Addresses and Using E-mail
Other Ways of Accessing and Sharing
Information on the Internet
Evaluating the Quality of Internet
Information
Methodology for Learning a New Tool
Discussion of the Methodology
Learning a New Tool – A Simple Example
Computer Skills for Business
Computer Exercises
Activity 9.1 — Using Word Processing Tools to
Enhance Written Work
Activity 9.2 — Introduction to the World Wide
Web
Activity 9.3 — Evaluating the Quality of
Internet Information
Chapter Ten — Making Teams Effective
Introduction
Stages of Group Development
Avoiding Process Losses in Small Groups
Guidelines for Teams
Activity 10.1 — Team Charter Assignment
Activity 10.2 — Team Charter Update
Assignment
Activity 10.3 — The Egg Drop: A New Product
Shoot Out
Activity 10.4 — Group Assessment Assignment
Activity 10.5 — Building Effective Work
Teams, Scavenger Hunt
Activity 10.6 — Team Boat Exercise
Chapter Eleven — An Introduction to Critical
Thinking & Problem Solving
Introduction
Exercise 1
Goal Setting Model
Management Planning Process
Making Decisions
Method for Making Decisions
Exercise 2
Exercise 3
Critical Thinking in Groups
Critical Thinking and Creativity
Goal-Setting Exercise: The Case of Sam and
Janet
Critical Thinking Exercise: What are the
Causes of Premature Death in America?
Critical Thinking and Group Decision Making:
NASA Exercise
Thinking Outside of the Box: Critical
Thinking Exercise
Problems and Problem Solving
Profile of a Good Problem Solver
Problem Solving Skills
Defining Terms Related to Problem Solving
Problem Solving Methodology
Discussion of the Problem Solving Methodology
Problem Solving Example — The Rent Problem
Solving Word Problems
Activity 11.1 — The Problem Solving
Methodology Case Study
Chapter Twelve — How to Get Started in Research
Introduction
Skills Assessment Tool
Library Assignment — The Scavenger Hunt
Chapter Thirteen — Team Projects
Team Project 1 — Industry Analysis
Choosing an Industry
Reviewing an Industry’s History
Analyzing Industry Forces
Evaluating Companies Within the Industry
Evaluating Industry Marketing Practices
Identifying Industry-Wide Threats and
Opportunities
Recommending Strategic Changes
Team Paper Structure and Format
Industry Analysis Assignments
Writing an Abstract: Learning to Summarize
What You Have Read
Industry Analysis Grading Form
Presentation Assignment
Team Project 2 — Company Analysis
Choosing a Company
Reviewing a Company’s History
Analyzing External Forces
Evaluating Competitors Within the Same
Industry
Evaluating Industry Marketing Practices
Identifying Industry-Wide Threats and
Opportunities
Recommending Strategic Changes
Team Paper Structure and Format
'Company Analysis Assignments
Company Analysis Grading Forms
Presentation Assignment
Chapter Fourteen — The External Environment—
Analyzing Industry Forces
Introduction
Technological Change
Social Trends
Economic Trends
International Events
Legal and Political Change / Government
Actions
Competitors
Customer Needs and Actions
Resource Availability
Adapting to and Influencing the Environment
Exercise — External Forces That Affect
Colleges
Chapter Fifteen — Corporate Culture
Introduction
Layers of Organizational Culture
High Performance Cultures
College Culture Scavenger Hunt
Corporate Culture Internet Assignment—Lands’
End
Mission Statements—The Hallmarks of an
Organization’s Culture?
Exploring the Strengths of America’s Best
Companies: Internet Exercise
Strategic Management and S.W.O.T.
Analysis—Critical Evaluation of the Organization
Strategic Management Process
Chapter Sixteen — Communications in Business
Theory of Communication
Communications Plan Checklist
Assessing Your Listening Skills
The Keys to Effective Listening
Developing a Plan for Improving Your
Listening Skills
Preparing and Delivering an Effective
Presentation
Presentation Evaluation Form
Chapter Seventeen — Stress Management
Causes of Stress
Consequences of Stress
Coping with Stress
Managing Student Stress
Health and Physical Well-Being
Nutrition, Fitness, Stress, and Sleep
Health and Wellness-Related Information on
the Web
Emotional Well Being
Responding to Failure
Responding to Success
Managing Frustration
Taking Risks
Coping
Stages of the Coping Process
References
Chapter Eighteen — Time Management – A Guide to
Personal Planning
Time Management Steps
Rocks — A Time Management Fable
The Flop Theory of Management
Time-Management Assignment
Chapter Nineteen — Ethics in Business
Academic Integrity/Ethics
Forms of Academic Honesty
Ethics Are Nice, but Business is Business
Ethical Behavior — A Generation Gap
The High Cost of Unethical Behavior
Chapter Twenty — Workforce Diversity – The Key
to Encouraging Organizational Creativity and Innovation
Diversity in the Workplace
Shaping New Responses to Cultural Diversity
Diversity and the Law
Managing Diversity: Sexual Harassment Quiz
Sexual Harassment Quiz Answers
Sexual Harassment on Campus
Best Practices of Companies Valuing Diversity
What Companies Can Do To Effectively Manage
Diversity
Exploring Your Own Diversity
Chapter Twenty One — Leadership in Business
Introduction
Recent Advances in Leadership Theory
Leadership Assignment
Are You Ready To Be A Leader?
Positive Feedback — A Motivational Exercise
Chapter Twenty Two — Global Business
Why is Globalization Here to Stay?
Approaches to Globalization
The Importance of Understanding Cultural and
Prevailing Theoretical Thought
Current Cultural Theories
Useful Web Sites for Researching Global
Factors
Global Exercise
Did You Know? Surprising Facts About Diverse
Cultures
Coke Scrambles to Contain a Scare in
Europe—Case Study
North American Free Trade Agreement (NAFTA)
NAFTA Benefits the United States and Mexico
NAFTA is Bad for the United States and Mexico
Critical Thinking Exercise
Chapter Twenty Three — Careers in Business
An Overview
Business Function Integration
Careers in Accounting
Careers in Finance
Careers in Human Resources Management
Careers in Management
Careers in Management Information Systems
Careers in Marketing
Helpful Hints for Landing a Job You Enjoy
Resume Writing and Portfolio Development
Sample Resume
Self-Assessment Exercise Using Texas
Instruments’ Career Mapper
Managing Your Future
